The secret behind the "Yes"


An Application is Only Part of the Equation: Funder Relationships Are Key

One of my clients won a grant without ever filling out an application.

I was writing a letter of inquiry (LOI) for a grant application to a new funder. The client didn't have a relationship there, so I encouraged her to use the LOI as a seed to plant one. It opened the door to a phone interview and a site visit, and she got the grant!

We celebrate Valentine’s Day (the only major holiday dedicated to relationship-building) soon. Now is the perfect time to explore how relationships support your grant strategy.



A perfect application isn’t enough

Have you ever tried singing to an ailing houseplant? You’d given it the perfect amount of food, sunlight, and water, but it was still wilting. The plant needed a little extra nurturing to thrive.

Grant applications, even flawless ones, are no different. You need a warm relationship to take it from good enough to a grant award.

Cold applications have a much lower success rate. Research from the
Grant Professionals Association supports this: warm applications see up to a 10% higher success rate and significantly fewer denials.

Two types of funder relationships your nonprofit needs

Relationships are like the root of your applications. The deeper they are, the stronger your application will be.

Cultivate program officer relationships

Done right, fundraising is relational, not transactional. Grants are no different. A cold application doesn’t reach far past the paper it’s printed on. But once a program officer sees your work firsthand, they stop being a gatekeeper and start being your advocate.

Some ideas for building program officer relationships:

  • Take them on a tour of your facilities or invite them to see your mission in action.
  • Meet them for coffee to learn about their priorities and passions.
  • Bring them to your annual gala.
  • Send them your impact reports, news stories, and press releases to demonstrate how you use your funding and the impact it has.

Sow a strategic board

My most successful clients have boards comprised of people who work with some of our target funders.

Serving your organization is an immediate signal of trust to their employer. And their connection instantly warms up your cold application. Think about it, would you have more confidence in a blind date you met online, or in one that a friend set up for you?

Plus, if a company employee sits on your board, you may be eligible for their employer’s
volunteer grants.


Don’t treat grants like online dating

Grants aren’t just about funding. They’re about relationships that support long-term impact. The strongest nonprofit-funder relationships rarely start with a perfect application. They grow from alignment, respect and ongoing connection.

I have a challenge for you this week. Before Valentine’s Day, reach out to one funder you’d love to partner with to schedule a moment of connection. Be sure to let me know how it goes!


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Let’s start a relationship

I want people to know what I do, why I do it, and how I work. I want them to feel comfortable reaching out with questions. And I want to build trust through consistency, not pressure. If we’re not already connected, I’d love for you to connect with me on LinkedIn so we can learn more about each other.

You can also
follow the Thrive Grant Services page for regular grant insights. I even posted about funder relationships recently (I could talk about them all day).


Power Partner of the Month

This month, I'm thrilled to introduce Lee O’Connell. She’s a strategist who truly understands that fundraising is about more than money—it's about the humans behind it. Lee helps small to mid-size teams turn one-time supporters into lifelong champions for their mission.

“Before I worked for nonprofits, I was an actor. Musical theatre and fundraising seem like very different careers, but they’re both rooted in the same things: telling a good story and understanding relationships. I use those skills to help organizations build loyalty and trust to power their missions for the long term.”

Connect with Lee:
https://www.linkedin.com/in/leekoconnell/

Contact Lee: lee@leeoconnell.com


Upcoming funding opportunities

Perdue Charitable Giving Program

https://corporate.perduefarms.com/company/foundation/

Deadline: March 31

The Perdue Charitable Giving Program primarily supports nonprofit organizations that benefit the communities where a large number of Perdue associates live and work. Preference will be given to programs serving the residents of communities in and around major company facilities.

Laura Jane Musser Fund

https://musserfund.org/rural-arts-program/

Deadline: March 12

The Intercultural Harmony Initiative supports collaborative, cross-cultural exchange projects in Colorado, Hawaii, Minnesota, Wyoming, and parts of North Carolina that promote mutual understanding and cooperation between citizens of different cultural backgrounds within defined geographical areas.

Food Lion Feeds Charitable Foundation

https://foodlion.com/pages/food-lion-feeds?tab=charitable-foundation

Deadline: March 12

The Food Lion Feeds Charitable Foundation awards grants to local feeding partners each year, supporting children at risk of hunger and helping agencies increase access to fresh, nutritious food.

Thrive Tip: Invite grantors to subscribe to your newsletter to keep your work top of mind throughout the year.

Ashley Feit

Owner and Principal Consultant

https://www.linkedin.com/company/thrivegrantservices/

Thrive Grant Services

At Thrive Grant Services, we partner with growth-oriented nonprofits to expand their grant funding pipeline with strategy, structure, and clarity. We specialize in helping organizations with established programs, typically with budgets of $500K or more, strengthen their grant readiness, identify aligned funding opportunities, and submit high-quality proposals that reflect their true impact.

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